Do you remember when Intel released 2 in 1 laptops? Yes, they did. Intel partnered with traditional computer manufacturers like Lenovo to produce the Ultrabook platform.
Although the Ultrabook 2 in 1 laptops didn’t perform well in the market, Lenovo didn’t quite give up on them yet.
Up until now, Lenovo has tried to create something unique with its Yoga branded 2 in 1 laptops, which are based on Intel’s platform. They are actually different from other plain Jane Ultrabooks.
The reason why the Ultrabooks are called Yoga is because of the devices ability to be twisted and turned in a way that makes them suitable for 2-in-1 use.
The Lenovo Yoga Ultrabook 2 in 1 laptops look more like a tablet but when the need arises it can also become a laptop.
2 in 1 laptops like the Yoga Ultrabook and the Yoga Book are great for today’s mobile consumers and professionals who are in need of computing power anywhere they go.
The rapid evolution of consumer needs and preferences are increasing demand for different device form factors. Work style behaviors are fast dictating the need for real-time access to information.
In the last few years there was an increasing demand to slimmer and more portable designs and that is the reason why companies like Lenovo have shifted to introducing models that are customized to its growing market. Their strategy is to produce more affordable 2 in 1 laptops which the market needs.
Lenovo continuously innovates and evolves their PCs to make the overall experience as user-friendly as possible, which the industry notices.
The 2 in 1 laptops like the Yoga Book has performed very well in terms of sales, particularly in Germany, Japan and South Korea.
The growing trend for OEMs lately is a shift towards portable 2-in-1 laptops.
Lenovo invented the “multi-mode” 2-in-1 category with their Yoga convertible series. The PC market today is robust enough to accommodate traditional laptops as well as 2-in-1 laptops, whether convertibles or detachables. 2-in-1 laptops offer users new and meaningful ways to interact with our technology, from connectivity to productivity, in a highly portable and versatile way. They’re great for today’s crossover consumer, professionals and the mobile generation who want computing power anytime, anywhere. We’ll continue to invest in this category, as we see detachable devices continue to grow faster than the overall PC market, to offer users with natural and intuitive ways to work, connect and play.
Consumer feedback dictated innovations on display as it is the most important thing consumers care about in a laptop for anything from gaming to graphic design, which is why companies like Lenovo go to great lengths in creating high-resolution displays with virtually non-existent bezels. Lenovo laptops such as the Yoga 910 and Lenovo Legion Y720 Laptop feature up to a UHD display, and the X1 Yoga has an OLED display so customers can get the uncompromising visual experiences they crave, for anything from viewing photos and media to gaming. Lenovo supports such demanding displays with the latest processors and graphics chips to achieve top notch performance featured in aesthetically-pleasing display designs, proving that no attributes are favored over another.
Display lends itself to the larger customer experience, which combines the interaction with the device, the visual experience and device performance. With this in mind, Lenovo offers a breadth of choice in display resolutions to meet customer needs. For example, not all customers take high-resolution displays as their top consideration in display needs. Considerations like how the quality of the display impacts battery life may be a deciding factor for a customer who is often on business travel and may not always have easy access to plug in, as circumstance dictates what the customer would value in their PC.